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Council Post: How To Maximize Your Marketing Message forbes.com To be effective in marketing, advertising or public relations, messaging must not only be clear and compelling — it must also be memorable if you are going to move the needle.

7 TikTok Marketing Case Studies & Insights - The Southern Maryland Chronicle southernmarylandchronicle.com Overtaking Facebook & Instagram, TikTok is now one of the fastest-growing social platforms in the world, and the application achieved over 2 billion downloads in April 2020. Aside from the massive increases in TikTok’s users, a vast number of brands have also rushed to sign up for the platform. In 2019, it ranked fourth among […]

FreshBooks reaches $1B+ valuation with $130.75M for its SMB-focused accounting platform – TechCrunch techcrunch.com FreshBooks, a Toronto-based cloud accounting software company focused on SMBs, announced today it has secured $80.75 million in a Series E round of funding, as well as $50 million in debt financing. Existing backer Accomplice led the equity financing, which the company described as “an inside…

Council Post: Five B2B Marketing Predictions For Business Owners forbes.com The B2B world is changing fast, making once tried-and-true marketing best practices obsolete.

Introduce Automation to the Marketing Flow With Google Apps Scripts cmswire.com Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.

11 once-in-a-lifetime experiences to add to your travel bucket list euronews.com From watching air balloons in Turkey to viewing the Northern Lights through a glass roof in Finland, here are 11 unforgettable trips abroad.