How to Create a Digital Marketing Funnel entrepreneur.com Visitors need to convert into leads in order to become profit-driving customers....

Analysis: The energy crisis couldn't have come at a worse time for climate edition.cnn.com Chinese officials are ordering coal plants to dramatically ramp up production. The European Union is facing a revolt over its ambitious Green Deal on climate. U...

Council Post: Marketing Tips To Make Any Industry More Alluring forbes.com It can be harder to market products and services that aren’t traditionally seen as “sexy,” but only if you’re not thinking outside the box and putting y...

Introduce Automation to the Marketing Flow With Google Apps Scripts cmswire.com Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters....

Google Marketing Platform Adds New Tools to Manage Publisher Deals in Display & Video 360 aithority.com Thanks to its recent enhancements of Display & Video 360, Google Marketing Platform has taken the world of programmatic adtech by storm....

Council Post: Adding Value: How Marketing Attribution Can Be Your Road Map forbes.com Getting a strong handle on your marketing can be daunting, but it doesn’t need to be. Let the basics behind marketing attribution be your white rabbit. ...